Archives for May 2012

Gear News: Maverik Lacrosse joins forces with Xcelerate Lacrosse Camps, Posted 5/16/12

Maverik Lacrosse ( today announced it has joined forces with Xcelerate Lacrosse Camps as part of its “Evolve The Player, Advance The Game” initiative to grow the game of lacrosse.

Maverik will provide Xcelerate with Maverik Athletes Billy Bitter and Brian Karalunas that will be working alongside Xcelerate’s impressive staff of coaches at camps this summer. Checkout Xcelerates camps in Tacoma, WA; Covallis, OR; Vail, CO; St. Louis, MO; Kansas City, MO; Georgetown, TX; Nashville, TN; Atlanta, GA; Charlotte, NC; Elk, NC; Berea, OH and Oyster Bay, NY. Visit to sign up today. Make sure to visit the Maverik Lacrosse Facebook page for the latest gear, news and updates on all Maverik athletes.

“We could not be happier to have Maverik’s support and are excited to give our campers the opportunity to learn from some of the best players in the world,” said Steve Anderson. “Maverik and its athletes are true ambassadors of our sport and their efforts to grow lacrosse are commendable.”

Xcelerate prides itself on challenging campers to improve their skills and overall team play. Xcelerate’s coaching staff evaluates the talent levels of all of its campers the first day of camp and places them into smaller groups of similar skill levels and age groups to provide them with individual and team instruction. Throughout the camp week, campers build on their knowledge and gain confidence in their game, while having a lot of fun in the process. Every field position is covered at Xcelerate’s camps: Attack, Midfield, Face-Off, Defense, and Goalie.

“We are committed as a company to sharing our knowledge of lacrosse and growing the game of lacrosse nationally as well as internationally,” said John Gagliardi, founder and President of Maverik Lacrosse. “Steve and his staffs dedication to helping kids and growing the sport of lacrosse in non-traditional areas of the country is what attracted us to partner with Xcelerate.”

Gear News: Maverik Lacrosse releases ‘Community’ video series starring Bitter going back to Manhasset roots, Posted 5/3/12
From Press Release

Maverik Lacrosse has released “Community,” the second installment in its groundbreaking “Roots” video series, produced and directed by Maverik Films and Jalbert Productions International director, Jay Jalbert.

In “Community” Maverik Athlete and Manhasset lacrosse legend Billy Bitter takes lacrosse fans back to the fields of Long Island where he first fell in love with lacrosse and shares the people and places that influenced his growth as a player. To view “Community” go to the Maverik Lacrosse official fan page or Maverik Films on youtube.

Here is the video:

YouTube responded to TubePress with an HTTP 410 - No longer available

A native of Manhasset, N.Y., Billy garnered wide spread recognition in high school playing for one of the premier lacrosse programs in the country, Manhasset High School. Billy grew up, excelling through the ranks of the Manhasset PAL Youth League, where he was coached by his father. Billy’s drive and determination to be the best earned him All-America honors as a high school senior.

In college, he continued to excel starting every game during his sophomore, junior and senior seasons at the University of North Carolina; compiling 99 goals, 76 assists and 172 ground balls in 63 career games. Bitter also earned first-team All-America honors his sophomore and junior season and was a second-team All-America selection his senior year at Chapel Hill.

“I was very fortunate to have grown up in a town like Manhasset, even my father grew up here,” said Bitter. “As soon as I could walk, I was given a lacrosse stick. The Manhasset PAL Youth Program has produced some the best athletes in the game, and I’m proud to continue to be a part of that organization.”

“Jay’s films are inspirational and at the same time they shed a new light on the people who are at the roots of its growth,” said John Gagliardi, founder and President of Maverik Lacrosse. “As a Manhasset native and former PAL and high school player, I was excited to have a role model like Billy join the Maverik team.”

Gear news: Brine ‘Shootout’ app is released; is first ‘flick’ lacrosse game, Posted 5/2/12

Young & Laramore announced that it has launched a new mobile app for the Brine brand, a division of New Balance. The Brine “Shootout” app, which is the first “flick” lacrosse game to launch on the iOS and Android platforms, was designed to engage participants while building Brine’s social network.

“Brine is very excited to be the first lacrosse brand to launch an app that is truly relevant to our core audience – the lacrosse player,” said Mike Rabinovitz, lacrosse brand manager for Warrior and Brine Lacrosse. “It’s challenging to reach an audience who are constantly playing a sport, studying or hanging out with friends. By creating an endemic mobile game, we’ve developed a platform to launch new products through, while reinforcing the Brine brand’s leadership position in the game—and, most of all, we created something that is just good fun!”

“We initially challenged Young & Laramore with creating a mobile tool that would enable us to capture consumer data at our summer tour in a fun, engaging way,” said Neal Welbourne, digital marketing manager for Warrior Sports and Brine. “What the team developed was the first game of its type for the sport.”

“We wanted to create something that was more than a form for users to put their information in,” said Tom Denari, President at Young & Laramore. “We knew that players would have time on their hands at the summer events, and we wanted to use their competitive spirit to drive interest in the mobile game.”

The Brine Shootout app user views the lacrosse field at eye level from the vantage point of a player getting ready to shoot. A stick can be seen floating in front of the player and a ball is inside the pocket of the head. By flicking a finger across the screen, the player recreates the action of a shot. Distance, angle and opposing players make scoring increasingly harder. The game also features a Power Shot, fueled by filling the Power Meter, which knocks over the opposing players in its path.

The game has four venues: Backyard, High School, College and Pro. Only Backyard is available initially, and new venues are unlocked by scoring 50 goals in the hardest available venue. After a venue has been unlocked, the player can choose to start the game at that venue.

“Lacrosse transcends the field, and we wanted to create a world that allowed players to take the game off the field,” said Denari. “When we started to develop the game, we wanted to ensure that it was as realistic as possible for the mobile platform.”

“Brine is a product-focused brand, dedicated to creating advanced equipment for its players,” said Welbourne. “By creating an intuitive game, we’ve built a mechanism that allows Brine’s target audience to perpetually interact with the brand. It’s a constant updating touch point that we can launch new products through.”

Users can submit theircontact information or “Like”Brine on Facebook to be rewarded with enhanced equipment and in-game features.There are three tiers of equipment that can be unlocked, each corresponding to certain challenges in the High School, College and Pro venues.

The game is now available on iTunes free download. To do so, visit:

About Brine
Established in 1922, Brine is a recognized industry leader in lacrosse, soccer, field hockey and volleyball. Headquartered in Warren, MI, Brine was the innovator of the Offset™ lacrosse stick and the original round bladder soccer ball. The company was acquired by privately held New Balance in August 2006. For more information, visit

About Young & Laramore
Young & Laramore is an independent, full-service advertising agency, whose services range from strategic marketing and proprietary research to multi-platform media planning and buying, and creative in every imaginable platform: from TV campaigns to mobile phones, from packaging to branded events, from onsite installations to blogger relations. Y&L works with Scotts LawnService, Brizo, Schlage, Penn Station, Seasons 52, Goodwill, Brightpoint, Delphi and Warrior Sports. For more information visit