True Temper Sports names Lorne Smith as its Global Sales Manager, Posted 1/31/16
From Press Release

True Temper Sports, the designers, engineers and manufacturers of high performance lacrosse handles under the TRUE brand, has named Lorne Smith its Global Sales Manager. Smith will be responsible for lacrosse sales throughout North America and Internationally. He will also be working with the product development and marketing teams.Lorne Smith

Prior to his appointment, Smith was Sales Director for TRUE on the West Coast. He is also the founder and owner of Firethreads, the company that created revolutionary lacrosse shooting laces and string pieces. Prior to that, he worked 12 years for Warrior and Brine Sports—first as the founder and director of the firm’s Players Club Experience Camp Circuit and then in sales.

Smith’s professional career followed a long, successful run as a lacrosse player and coach. He was a three-time All-American midfielder and attackman at Princeton where his team won three straight national championships in the late 90s. After school, he coached at Stanford University for five years. He also played for the Major Lacrosse League LA Riptide in 2006-2007.

In 2013, Smith was recognized for his on-field achievements and continued involvement in the game by being inducted into the US Lacrosse Baltimore Chapter Hall of Fame.

For more than a decade, True Temper Sports has been creating high performance lacrosse products for some of the most respected brands in the game. Now TRUE is taking those products directly to the players.

TRUE is a division within True Temper Sports, a global leader in golf shafts and other performance sports products. The company employs more than 1,000 employees in ten facilities worldwide.

About TRUE

The TRUE lacrosse division was established to design, engineer and manufacture the best performance-driven lacrosse products available. For twelve years, TRUE developed handles for the most respected brands in the game. Now TRUE is taking those products directly to the players.

About True Temper Sports

With manufacturing facilities and offices located throughout the county and the world, True Temper retains the largest market share globally in golf shafts. The company markets a complete line of golf shafts and performance sports products in more than 30 countries throughout the world. True Temper Sports is proudly represented by 1,000 individuals in ten facilities located in the United States, Europe, Japan, China and Australia. For more information visit

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